Rebrand / NiCER
The National Center for Electronics Recycling (NCER) is a non profit organization that helps coordinate electronics recycling throughout the US.
Adding the "i" in NCER to represents the power of the individual. Encouraging the public to ask their government officials about setting up an electronics recycling program in their local area. Changing to NiCER becomes more friendly and reflective of the additudes of the orginization.